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It's Not How Good You Are, It's How Good You Want to Be
By Paul Arden - Published in Paperback on 06/01/2003

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I have bought dozens of copies of the book and gifted to anyone I could. One of the most inspirational books you could ever read if you are in advertising, in any creative profession or just someone interested in changing things...
- Nishad
It's one of the few books I keep on my desk. It's an easy read, to the point, and inspires me to keep true to my vision and to continue to challenge the status quo.
- Madison 'Girl Arsonist' McGraw

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