Purple Cow
: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
By Seth Godin - Published in Hardcover on 05/01/2003
By Seth Godin - Published in Hardcover on 05/01/2003
Why this book is Todd Sattersten's favorite:
In 2003, Purple Cow changed my life.
Yes, it really was that dramatic for me. At the time, I was working with my father in his sheet metal fabrication business and trying to create awareness for the company. The subtitle, Transform Your Business by Being Remarkable, was the insight we needed to change our thinking. The market barely knew our little four-person shop existed and we needed a way to get some attention. We focused our marketing to a single industry segment, developed a remarkable marketing kit, and doubled our customer base in twelve months. All that from a book that came in a milk carton.
Yes, it really was that dramatic for me. At the time, I was working with my father in his sheet metal fabrication business and trying to create awareness for the company. The subtitle, Transform Your Business by Being Remarkable, was the insight we needed to change our thinking. The market barely knew our little four-person shop existed and we needed a way to get some attention. We focused our marketing to a single industry segment, developed a remarkable marketing kit, and doubled our customer base in twelve months. All that from a book that came in a milk carton.
Tell us your story about Purple Cow
< Back to search
