Blue Ocean Strategy
: How to Create Uncontested Market Space and Make the Competition Irrelevant
By W Chan Kim, Renee Mauborgne - Published in Hardcover on 02/01/2005
By W Chan Kim, Renee Mauborgne - Published in Hardcover on 02/01/2005
Why this book is Corey's favorite:
I believe that this book is the quinticental resource for helping anyone determine how to create a competitive point of difference in go-to-market business strategy.
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