I read lots of business books, especially marketing books. My favorite is Meatball Sundae by Seth Godin. His ultra simple writing style, almost anecdotal makes it realy convenient for enrichening late night reading. The difference with the other motherhood-type business books I read before and this one: This book gave me a real kick in the B. After reading it, I have been able to change many marketing "behaviors" I was having in my marketing practice. I have changed over stuff in the marketing plan I was writing at that time and switched them to "new" marketing concepts. He also completely changed my perspective on Blogs most importandly, this book convinced me that it was a good thing to start my own blog. I just did it because of him and I am addicted. Thanks Seth.