How to Measure Anything
: Finding the Value of "Intangibles" in Business
By Douglas W. Hubbard - Published in Hardcover on 07/2007
By Douglas W. Hubbard - Published in Hardcover on 07/2007
Why this book is Robin Foster's favorite:
While I have learned about Monte Carlo simulation more than once while earning my engineering degrees and in other courses I've taken since graduating, this is the first time I've seen a practical framework for applying this methodology to the subject of cost justification. Hubbard gives you so many workable techniques that you can start right away in applying the learnings. Already I've applied this work to areas of cost justification that have been too "intangible" to include in cases. Situations where the case will have NO money unless people are willing to move away from a zero-risk proposition are where I see huge potential. The Applied Information Economics (AIE) theory has great potential to break the analysis-paralysis that delays decisions.
The book tells you specifically how to set up the examples in Excel, providing all the formulae you need. Hubbard's website www.howtomeasureanything.com also provides Excel worksheets that give you working copies of all the big examples so you can begin learning by doing.
Finally, this is a very readable book. There's no need to be fully versed in statistics to understand the framework that Hubbard describes. Fascinating case stories throughout help illustrate the potential for this methodology to change how businesses deal with measurements and risk.
The book tells you specifically how to set up the examples in Excel, providing all the formulae you need. Hubbard's website www.howtomeasureanything.com also provides Excel worksheets that give you working copies of all the big examples so you can begin learning by doing.
Finally, this is a very readable book. There's no need to be fully versed in statistics to understand the framework that Hubbard describes. Fascinating case stories throughout help illustrate the potential for this methodology to change how businesses deal with measurements and risk.
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