The Purple Cow was the very first business book I ever read (July 2008!) and it couldn't have been a more perfect fit. Casual language, heartfelt passion and a perception of marketing easy to embrace = the perfect introduction to business for me.

Seth puts a high value on personal worth and contribution and believes in our ability to create fantastic products and experiences that have benefits that far outweigh monetary gain (although monetary gain is always appreciated).

I connected with Seth's message, which to me was more about living your life and running your business with integrity and a sense of responsibility. Creating value, not only in the products and services offered, but just as importantly in the inter-personal relationships developed through your business.