Groundswell
: Winning in a World Transformed by Social Technologies
By Charlene Li, Josh Bernoff - Published in Hardcover on 03/01/2008
By Charlene Li, Josh Bernoff - Published in Hardcover on 03/01/2008
Why this book is Barbara McG's favorite:
What can be said? It's 2009 and if you market on the Internet, you're missing the boat without this book. This is the definitive book on understanding the tsunami of Social Marketing and Social Technologies.
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