The Brand You50 (Reinventing Work) : Fifty Ways to Transform Yourself from an "Employee" Into a Brand That Shoutsdistinction, Commitment, and Passion!
By Tom Peters - Published in Hardcover on 09/01/1999
Why this book is Ian Sanders's favorite:
I love this series of books; each are hard-backed pocket size and my copy is full of underlinings and annotations. Tom Peters' vision of 'Free Agent Nation' was ahead of its time and when I was reshaping my own one-man business four years ago, it truly inspired me. Now, in 2009, it's more relevant than ever as everyone in the world of work needs to consider their personal brand...




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