Cluetrain was a like a cold shower the morning after a drunk. It woke me up and cleared the wak-wak from my old-school marketing mind. It gave me clarity. It screamed, "no more!" And I agreed with it.

It was irreverent, smart and startling and unlike any book that's ever been written on the subject of marketing/advertising/communication/the internet. It was the seed of what we today call social media.

But it's all this and more. In the new-marketing bible, Cluetrain is the old testament, and I am forever a disciple.